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The Future-Proofing Insurance Marketing & Digital Innovations Conference Programme

Monetise Social Media, Customer Data & Technological Advances Within The Changing Compliance Landscape: Profitable, Future-Proofed, Compliant Insurance Marketing & Digital Innovations

Maximise Conversions & Create Seamless Omni-Channel Customer Journeys, Engaging Content & Communications For Commercially-Successful B2B & B2C Customer Experiences & Insurance Marketing

A One-Day, Brand-Led Conference & Networking Event, 23rd November 2017, Museum of London Docklands, London. Download the brochure. Book before next Thursday 27th July and save £150!

08.30 Registration & Coffee, Objective Setting

09.00 GIC Welcome, Interactive Voting Introduction & Morning Chairperson’s Opening Remarks

John Penberthy-Smith
Executive Customer Director
Money Advice Service

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SAVVY SOCIAL MEDIA – DOUBLE PERSPECTIVE

9.15 Boost Engagement & Profits With Compliant Social Media Strategies For Compelling Content, Visuals & Videos

  • Get savvy with your social media and create outstanding content which engages customers and sky rockets conversion rates, whilst building a flawless and consistent brand image
  • Social media as a customer retention tool: increase consumer confidence, loyalty and promote direct communication
  • Determine how effective your social media really is; what does your social media activity deliver to the bottom line?
  • From video to animation to visuals, give your social media a revamped look and boost client interaction…after all, a picture paints a thousand words
  • Now I have an outstanding social media campaign – but am I compliant?

9.15 Perspective One
Rupert Bedell
Chief Marketing Officer
Unum UK

9.30 Perspective Two
Nick Joy
Social Media Manager
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SOCIAL CHANNEL TRENDS – PANEL

09.45 Realise The Potential Of Your Social Media Strategies By Optimising Current & Emerging Channel Trends

  • What works on social and what should we avoid? Get it right first time and maximise your budget with award-winning strategies
  • Facebook – best-practice Facebook use to liaise with your customers, handle queries and ultimately boost brand confidence
  • Twitter – how can I gain a presence on Twitter? Character limits don’t need to limit your campaign reach – succinct, smart, successful!
  • LinkedIn – effective execution to generate leads and connect with decision makers for outstanding B2B and B2C relations
  • Horizon scanning – what’s next and how can we successfully leverage these trends for insurance marketing from Facebook Messenger to WhatsApp to Instagram?
  • How to really make the most of your social media ad spend

Martyn John
PR & Social Media Manager
Gocompare

Kevin Watson-Hoy
Social Media Manager
Swinton Group

Nick Joy
Social Media Manager
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Rupert Bedell
Chief Marketing Officer
Unum UK

CUSTOMER JOURNEYS

10.10 Create Seamless Omni-Channel Customer Journeys Which Exceed Customer Expectations

  • Build seamless omni-channel customer journeys and easier servicing with best-practice customer channel integration
  • Which tech and digital advances should you utilise to future-proof your customer journey for a faultless customer experience?
  • Reap the rewards of a good customer journey by attributing sales to different touchpoints for improved, targeted experiences
  • What makes  a truly outstanding customer journey?

Ryan Griffin
Product Director
Post Office

10.30 Morning Refreshment Break With Informal Networking

ENGAGING CUSTOMER EXPERIENCES

11.00 Engaging Customers With Tailored & Targeted Campaigns For Exceptional Customer Experiences Which Attract & Retain Customers

  • What can insurers do to boost brand reputation, customer confidence and loyalty?
  • Differentiate your company from the competition and increase customer acquisition with value-adding customer experiences
  • From first click to purchase, how can you make the customer experience as personalised as possible to increase conversions?
  • Results! What has excellent customer engagement meant for your business performance?

Meghan Powderly Bates
Senior Content Manager – More Th>n Transformation
RSA

INNOVATION

11.20 What’s Your Move 37?

  • The utilisation of IOT is accelerating exponentially
  • AI is fueling this trend, leading to some unexpected breakthroughs
  • This is permeating through into insurance and could have profound implications
  • However there are reasons to be cautious, not least in terms of neglecting neuro-divergent thinking as a source of innovation from the edges

Mark Evans
Marketing Director
Direct Line Group

11.40 Bonus Session; Reserved For Exclusive Partner. To get involved in The Future-Proofing Insurance Marketing & Digital Innovations Conference, please call +44 (0)20 3479 2299 or email info@insurancemarketingconference.com for more details.

COMPLIANCE & GDPR – PANEL

12.00 Understand The Changing Regulations To Create Compliant Marketing Campaigns – A Countdown To The New Legislation

  • How could GDPR affect my company and the wider industry?
  • How can we comply to GDPR easily and mitigate risks?
  • A relook at changing price transparency expectations; stay appealing to customers and on the right side of the legal requirements to hit your long-term targets
  • What’s next that insurance marketing professionals should be aware of?
  • How can we comply to GDPR easily and mitigate risks?
  • A relook at changing price transparency expectations; stay appealing to customers and on the right side of the legal requirements to hit your long-term targets
  • What’s next that insurance marketing professionals should be aware of?

Chris Davidson
Chief Compliance Officer, EMEA
Zurich Insurance

Geertjan Verheij
Compliance Manager International, Group Compliance
MS Amlin

Further Speakers To Be Announced, Please See Website For Details.

12.30 Lunch and Informal Networking For Delegates, Partners & Speakers

13.00 Informal Lunchtime Peer Discussions

A) Positive Internal Culture
Ian James
Head of Marketing
HomeServe

B) B2B
Alexandra Lewis
International Head of Marketing & Communications
Aon Benfield

C) What Does GDPR Really Mean For Me?
Anne Vigouroux
Senior Marketing Strategist
AXA UK 

D) Effective CRM & Email Marketing

E) Targeted Programmatics

13.30 Afternoon Chairperson’s Remarks
Alexandra Lewis
International Head of Marketing & Communications
Aon Benfield

TECHNOLOGY IMPLEMENTATION

13.40 What’s On The Technological Horizon For Insurance?
Nick Walker
Managing Director Telematics
RAC

TECHNOLOGY & INNOVATIONS

14.00 What Is Disrupting The Industry? Looking To The Hottest New Technological Advances To Future-Proof Your Digital & Marketing Strategies

  • In an industry more comfortable with traditional techniques, how can insurance marketing professionals be more agile?
  • From AI to virtual assistance to telematics and wearables, what can we expect to achieve longevity and which of the biggest tech innovations should we look to implement?
  • What is your best advice for overcoming internal barriers when implementing new technology or innovations?
  • Leveraging automation to drive increased efficiency in systems and connect with your customers through personalised campaigns and ultimately boost financial turnover
  • Do technology advances deliver on the bottom line?

Andrew McClure
Chief Marketing Officer EMEA
AIG Europe

Adam Rates
Head of Strategy & Architecture, IT
Allianz Insurance

Karla Wentworth
Head of Marketing Operations
HomeServe

Milan Sud
Head of Innovation
AXA Assistance UK

LEVERAGING DATA

14.30 Optimise Performance & Sales With High-Quality Data & Analytics For Insight-Led, Profitable Insurance Marketing

  • Drill into the data for a real understanding of your customers
  • Maximising sales figures with next-level analytics strategies: leverage vast amounts of data to profile customers and design targeted, personalised marketing strategies
  • Simple and effective data segmentation strategies to consistently leverage databases and CRM for maximum impact
  • Taking advantage of emerging approaches to data which could mean easy wins for insurance marketing professionals

Tim Johnson
Lead Econometrician
MoneySuperMarket

DIGITAL

14.50 Creating Excellent Digital Customer Experiences & Engagement With Integrated & Innovative Channel Strategies

  • How do your consumers digest content differently across varying digital media channels? Enhance your campaigns with integrated digital channel strategies for ultimate client engagement and conversions
  • From digital trends to revolutionary innovations, forecasting for the future – what’s next for the insurance digital marketing world?
  • Inspire direct customer purchases amid the rise of aggregators with these practical take-away tools for smart digital strategies for content, CRM, social, advertising and SEO
  • Measuring digital effectiveness for unstoppable, high-impact digital campaigns and increased ROI
  • Boost your web page, with crucial guidelines for a user-friendly, consumer-appealing site for performance excellence

Anne Vigouroux
Senior Marketing Strategist
AXA UK

AXA ASSISTANCE CASE STUDY

15.05 Brand Connectivity & Meeting Customer Needs In A Changing Digital Market

Sarah Bryan
Head of Marketing
AXA Assistance UK

15.20 Bonus Session; Reserved For Exclusive Partner. To get involved in The Future-Proofing Insurance Marketing & Digital Innovations Conference, please call +44 (0)20 3479 2299 or email info@insurancemarketingconference.com for more details.

15.40 Afternoon Refreshment Break With Informal Networking

NEXT-LEVEL CONTENT – JOINT PERSPECTIVE

16.10 Assessing The Role Of Integrated Marketing In Customer Engagement & Specifically The Role Of Content Within This Plan

  • What is the key to successful engagement?
  • Assessing the role of integrated marketing in engagement and of implementing content in your integrated marketing plan
  • What is the lifespan of content? Moving beyond your existing content strategies to generate something lasting and memorable
  • The challenges of putting content out there quickly; sign off, compliance and how to wow whilst still playing by the rules
  • Leverage your content to increase visibility and drive conversion rates online and offline

Anna Mori
Senior Propositions Manager – Wealth Insurance
HSBC

Trudy Frection
Head of Global Asset Management & Insurance Marketing
HSBCInsurance2017_HSBC(trudy)

B2B & INTERMEDIARIES

16.30 Create Strong Brand Awareness With Effective B2B Content Marketing & Social Media Campaigns Which Engage & Excite B2B, Broker & Intermediary Audiences

  • How to best use content marketing to generate leads for your frontline and effectively build social media campaigns for a B2B audience to boost your brand reputation
  • Further your business prospects through discussion of the biggest and best B2B digital marketing tools and campaigns
  • Consolidate lasting business relationships, and positively impact the customer journey as an intermediary to boost revenue
  • Who said B2B was boring?! Breathe life into your brand and transform B2B into a connected and relevant domain
  • Improve brand exposure and deliver outstanding experiences for end-customers in a market of intermediaries

Anna Peak
Broker Marketing Director
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MAKING INSURANCE EXCITING

16.50 Give Insurance Marketing A Makeover! Game-Changing Strategies For An Exciting Brand Presence

  • From meerkats to hot pants, how can you inject some personality into your insurance marketing for an ‘out there’ brand image that consumers remember
  • What are the easy and effective ways to distinguish your company from the competition?

Richard Pennant-Jones
Head of Marketing
The Co-operative Insurance

CUSTOMER INSIGHT & MARKET TRENDS

17.10 Transforming Customer Insights & Market Trends Into Forward-Thinking Campaigns Which Drive Customer Engagement & Boost Profits

  • Keep up-to-date with shifts in UK and global trends: what should we be preparing for?
  • Tap into the latest insights surrounding consumer engagement, purchasing habits and drivers to advise your strategies for 2018+
  • How are aggregators shaping the future of the market?
  • Will price points continue to dominate consumer purchasing habits?
  • What do customers want today from an insurance provider and how can we deliver?
  • With huge changes such as Brexit on the horizon, how can insurance professionals safeguard against potentially volatile market conditions?

John Penberthy-Smith
Executive Customer Director
Money Advice Service

Further Speakers To Be Announced, Please See Website For Details.

17.40 Official Close Of Conference

Please check the website regularly for updates and newly confirmed speakers. For more information on how to get involved in The Future-Proofing Insurance Marketing & Digital Innovations Conference, please email info@insurancemarketingconference.com or call us on +44 (0)20 3479 2299.