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25 Insurance Brands Share Fresh, High-Impact, Customer-Centric Insurance Marketing…That Boosts Profits In Tough Markets!

Monetise Advances In Social Media, Content & Tech & Navigate Regulatory Changes: Win Insurance Business & Create Seamless Customer-Centric Content & Communications For Commercially-Successful Insurance Marketing

A One-Day, Brand-Led Conference & Networking Event, 23rd November, Museum of London Docklands, London. Download The brochure. Book Today – Limited Places!

What Are The Best Techniques To Maximise Profits With Fresh, High-Impact, On-Trend, Customer-Centric Insurance Marketing?

  1. Stand-Out Content: Cut through, engage and win business with exceptional content strategies
  2. Social Media: Compliant Strategies To Engage & Boost Profit! Deliver bottom-line results with compelling, savvy strategies for captivating visuals and the hottest emerging trends
  3. Compliance, Changing Legislation & GDPR: Avoid regulatory pitfalls and determine exactly what changing regulations mean for your customers and your business
  4. Seamless, Omni-Channel Customer Journeys & Experiences: Attract and retain customers with next-level channel integration and targeted campaigns
  5. Digital: Game-Changing Strategies! High-impact digital marketing and SEO innovations which drive engagement and sales
  6. Transform Customer Insights & Market Trends Into Profit: Tap into the latest trends for forward-thinking, innovative campaigns
  7. Disruptive Technological Innovations: Embrace technological advances to expand your customer base, maximise conversions and future-proof your marketing
  8. Leverage Data Strategies For Optimised Performance & Sales: Advanced data analytics for insight-led, customer-centric decision making
  9. Excite & Engage With Compelling B2B Marketing: Boost brand reputation with vibrant content and tailored social media strategies

This Insurance Marketing Conference Also Features:

  • 25 Directors Speaking From Across The Insurance Industry Including Online, Retail Banks, B2B, Aggregators, Consumer Advice, Brokers & Automotive
  • 10 Advanced Sessions Focused On Your Hottest Insurance Marketing Challenges
  • Tackle GDPR & Changing Legislation Head-On!
  • 5 Peer-To-Peer Discussions On: Internal Culture, B2B, GDPR, Email & CRM, Programmatics
  • 4 Interactive Q&A Panels On: Social Channel Trends; Compliance & GDPR; Technology & Innovations; Customer Insight & Market Trends
  • Speed Networking
  • 2 Conference Chairs: John Penberthy-Smith, Executive Customer Director, Money Advice Service & Alexandra Lewis, International Head of Marketing & Communications, Aon Benfield
  • Meet The Speakers Area
  • Central London Networking Venue
  • Open Q&A
  • 1 Unmissable Day

10 Advanced Sessions Focused On Your Hottest Insurance Marketing Challenges Including: Savvy Social Media & Channel Strategies • Seamless Customer Journeys • Engaging Customer Experiences • Compliance & GDPR • Technology & Innovation • Leveraging Data • Digital Strategies • B2B & Intermediaries • Making Insurance Exciting • Customer Insights & Market Trends

Group Discounts Available – Send 4 For The Price Of 3!

Can you help insurance professionals innovate their marketing to boost engagement and profits? For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@insurancemarketingconference.com

Book your exhibition stand and two delegate passes for only £2,499 +VAT (Save £500). Book your stand here. Please note that we have a limited amount of exhibition space available and stands will be issued on a first-come, first-served basis.

The Future-Proofing Insurance Marketing & Digital Innovations Conference Programme:

08.30 Registration & Coffee, Objective Setting

09.00 GIC Welcome, Interactive Voting Introduction & Morning Chairperson’s Opening Remarks

John Penberthy-Smith, Executive Customer Director, Money Advice Service



9.15 Boost Engagement & Profits With Compliant Social Media Strategies For Compelling Content, Visuals & Videos

09.15 Rupert Bedell, Chief Marketing Officer, Unum UK

09.30 Nick Joy, Social Media Manager, LV=Finance2017_LV


09.45 Realise The Full Potential Of Your Social Media Strategies By Optimising Current & Emerging Channel Trends

Martyn John, PR & Social Media Manager, Gocompare

Kevin Watson-Hoy, Social Media Manager, Swinton Group

Nick Joy, Social Media Manager, LV=Finance2017_LV

Rupert Bedell, Chief Marketing Officer, Unum UK

Jade Trimbee, PR & Social Media Professional, Direct Line Group


10.10 Create Seamless Omni-Channel Customer Journeys Which Exceed Customer Expectations

Ryan Griffin, Product Director, Post Office

10.30 Morning Refreshment Break With Informal Networking


11.00 Engaging Customers With Tailored & Targeted Campaigns For Exceptional Customer Experiences Which Attract & Retain Customers

Meghan Powderly Bates, Senior Content Manager – More Th>n Transformation, RSA


11.20 Disruption & Innovation In Insurance
Mark Evans, Marketing Director, Direct Line Group

11.40 Bonus Session; Reserved For Exclusive Partner. To get involved in The Future-Proofing Insurance Marketing & Digital Innovations Conference, please call +44 (0)20 3479 2299 or email info@insurancemarketingconference.com for more details.


12.00 Understand The Changing Regulations To Create Compliant Marketing Campaigns – A Countdown To The New Legislation

Chris Davidson, Chief Compliance Officer EMEA, Zurich Insurance

Geertjan Verheij, Compliance Manager International, Group Compliance, MS Amlin

Further Speakers To Be Announced, Please See Website For Details.

12.30 Lunch and Informal Networking For Delegates, Partners & Speakers

13.00 Informal Lunchtime Peer Discussions

A) Positive Internal Culture
Ian James, Head of Marketing, HomeServe

B) B2B
Alexandra Lewis, International Head of Marketing & Communications, Aon Benfield

C) What Does GDPR Really Mean For Me?
Anne Vigouroux, Senior Marketing Strategist, AXA UK

D) Effective CRM & Email Marketing

E) Targeted Programmatics

13.30 Afternoon Chairperson’s Remarks

Alexandra Lewis, International Head of Marketing & Communications, Aon Benfield


13.40 What’s On The Technological Horizon For Insurance?
Nick Walker, Managing Director Telematics, RAC


14.00 What Is Disrupting The Industry? Looking To The Hottest New Technological Advances To Future-Proof Your Digital & Marketing Strategies

Andrew McClure, Chief Marketing Officer EMEA, AIG Europe

Adam Rates, Head of Strategy & Architecture, IT, Allianz Insurance

Karla Wentworth, Head of Marketing Operations, HomeServe

Milan Sud, Head of Innovation, AXA Assistance UK


14.30 Optimise Performance & Sales With High-Quality Data & Analytics For Insight-Led, Profitable Insurance Marketing

Tim Johnson, Lead Econometrician, MoneySuperMarket


14.50 Creating Excellent Digital Customer Experiences & Engagement With Integrated & Innovative Channel Strategies

Anne Vigouroux, Senior Marketing Strategist, AXA UK


15.05 Brand Connectivity & Meeting Customer Needs In A Changing Digital Market

Sarah Bryan, Head of Marketing, AXA Assistance UK

15.20 Bonus Session; Reserved For Exclusive Partner. To get involved in The Future-Proofing Insurance Marketing & Digital Innovations Conference, please call +44 (0)20 3479 2299 or email info@insurancemarketingconference.com for more details.

15.40 Afternoon Refreshment Break With Informal Networking


16.10 Assessing The Role Of Integrated Marketing In Customer Engagement & Specifically The Role Of Content Within This Plan

Anna Mori, Senior Propositions Manager – Wealth Insurance, HSBC

Trudy Frection, Head of Global Asset Management & Insurance Marketing, HSBCInsurance2017_HSBC(trudy)


16.30 Create Strong Brand Awareness With Effective B2B Content Marketing & Social Media Campaigns Which Engage & Excite B2B, Broker & Intermediary Audiences

Anna Peak, Broker Marketing Director, LV=


16.50 Give Insurance Marketing A Makeover! Game-Changing Strategies For An Exciting Brand Presence

Richard Pennant-Jones, Head of Marketing, The Co-operative Insurance


17.10 Transforming Customer Insights & Market Trends Into Forward-Thinking Campaigns Which Drive Customer Engagement & Boost Profits

John Penberthy-Smith, Executive Customer Director, Money Advice Service

Further Speakers To Be Announced, Please See Website For Details.

17.40 Official Close Of Conference

Please check the website regularly for updates and newly confirmed speakers. For more information on how to get involved in The Future-Proofing Insurance Marketing & Digital Innovations Conference, please email info@insurancemarketingconference.com or call us on +44 (0)20 3479 2299.